Don't shed your tears for Shilpa Shetty


A liberal state should keep out of people's bedrooms and their TVs. That way lie vistas of freedom. Excesses are a part of the creative spirit of a society. On the other hand, the extreme conclusion of all moral outrage is tyranny. This is why any action against an erring episode of, say, Celebrity Big Brother, will eventually extend into prescriptive television. Banning is the easiest way of creating a sense of false justice. Endemol UK is a listed company that produces entertainment. It generates about 20% of its annual 590 million pound revenue from Celebrity Big Brother. A day after Shilpa Shetty's housemates in the Celebrity Big Brother show, Jack Tweed and Jade Goody, called her names, the main highlights on Tuesday sucked in eyeballs of 4.5 million viewers, up from 3.5 million. By Wednesday that number had zoomed to 5.5 million, and Shilpa, little known outside India, had become a top-of-the-mind-recall-product internationally. Endorsement offers should follow. Clearly, everyone loves to watch racism in action. In addition to big fame, Shilpa is reportedly being paid 350,000 pound sterling for her pains.

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